Success stories

Online Gaming Software Supplier

Services:
Online gaming solutions & sports betting software
Location:
United Kingdom

Advancing supplier’s relationships with partners, implementing a modern billing and revenue management solution

The client is the world’s largest online gaming software supplier which gained the lead in the industry thanks to an innovating approach to business and unique cross-platform solutions for content distribution.

The company was founded in 1999 and has been constantly growing ever since. Today, the client has more than 120 global licensees including the world’s largest gaming and betting brands.

The cornerstone of the client’s business strategy has always been exceptional customer experience and top-notch service. In order to maintain its high standards and support the leading position, the company selected MaxBill’s complex solution for billing and partner management.

Objectives

Expand the company’s business capacity

While being one of the industry leaders, the client intended to keep a solid position and thus required a solution that can support its strategic growth plan. One of the key points was to improve business support processes and allow for better partner and service management.

Integrate existing business lines

The client supplied its customers with a variety of services and gaming solutions. A significant number of existing offers had to be unified in one system to ensure high-quality service delivery and efficient product management.

Challenges

Separate systems made service management cumbersome and complicated

The client’s development strategy has been based on the gradual expansion of its portfolio. Introduced one by one, the services formed a set of isolated business lines and demanded significant efforts for maintaining separate billing systems and customer databases.

Manual processes diminished the quality of business partnerships

Due to isolated databases and lack of automatisation in business operations, the client had to rely on manual reconciliation processes to manage partner relationships. Which, as a result, deprived the company of an opportunity to offer complex revenue-sharing models to the partners.

Solution

MaxBill is an adjustable billing and revenue management platform with multiple configuration options by nature, so tailoring the solution to fit the client’s business paradigm was done within just a few simple steps. It included complex algorithms that factored in multi-layered business agreements to enable not only straightforward revenue sharing schemes for all the partners in the network but also a set of other features to support the company’s growth:

Centralised billing and service management

The MaxBill platform allowed for uniting all the company’s services under one solution, which helped integrate disparate business lines and simplify the process of adding new services to the portfolio.

Automated business processes

Thanks to uniting all of the databases in a single platform, it became possible to avoid manual process management: most operations received a corresponding automated solution, defined and configured in MaxBill.

Improved B2B billing activities

MaxBill provided the company with a set of tools to enhance its financially-related processes both for internal and external operations, which contributed to reducing the number of billing errors, increased the data processing speed and allowed the company to set rates and tariffs in a more responsive manner.

Result

Enabling complex business models

Thanks to automated business processes together with sophisticated billing algorithms, the client is now able to offer its licensees more refined models of cooperation that would benefit every party.

Unlocking the revenue-generating potential

Our billing solution improved the client’s approach to partnership contracts and allowed for utilizing previously missed opportunities such as multi-tiered contracts which demanded intricate management solutions. Introducing complex revenue-sharing schemes and total optimisation of business operations helped the company to prove its leading market position and opened opportunities for further development and new revenue streams.

Testimonial

Shimon Akad

COO of Online Gaming Software Supplier

“Expanding the business capacity of our billing and reconciliation processes is a strategic decision. MaxBill led this transformation and greatly improved the way we do business with our customers and partners.”

MaxBill aims to help companies of various domains to improve their business processes and increase their revenue. Extensive range of the solution features includes billing, rating, customer and partner management and more to help you stand out among the competitors and establish the reputation of an industry innovator.

Contact us now

to learn how your company can benefit from MaxBill

Online Gaming Software Supplier

Online Gaming Software Supplier

Advancing supplier’s relationships with partners, implementing a modern billing and revenue management solution

Objectives

Expand the company’s business capacity

Integrate existing business lines

Challenges

Separate systems made service management cumbersome and complicated

Manual processes diminished the quality of business partnerships

Solution

Centralised billing and service management

Automated business processes

Improved B2B billing activities

Result

Enabling complex business models

Unlocking the revenue-generating potential

Testimonial

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