Playtech selects MaxBill for B2B billing

MaxBill to expand business capacity of world’s largest Omni-Channel gaming software and services supplier

London, United Kingdom (July 16, 2015) – LogNet Billing, the provider of Modern Billing solutions for service providers worldwide, today announced that the company has been selected to deliver its MaxBill solution for B2B billing at Playtech, the world’s leading Omni-Channel gaming software and services supplier.

Playtech is the gaming industry’s leading provider of online, retail and mobile gaming software, systems, services and content and is a pioneer in enabling operators to offer any product, across any channel and on any device, creating a seamless user experience. Playtech has more than 120 global licensees including the world’s largest gaming and betting brands such as Ladbrokes, Coral, Betfair, bet365, William Hill, Paddy Power and SkyBet.

The MaxBill solution will provide Playtech with a comprehensive set of essential tools that will enable it to manage and improve its B2B billing activities. This includes ongoing billing and reconciliation processes and complex licensee and third-party content provider revenue sharing schemes.

Playtech opted to deploy MaxBill as part of a strategic plan to expand the company’s business capacity with improved business support processes.

“Expanding the business capacity of our billing and reconciliation processes is a strategic decision,” said Shimon Akad, Chief Operating Officer at Playtech. “MaxBill will lead this transformation and will greatly improve the way we do business with our customers and partners.”

“We are delighted to welcome such a significant market leader as a new customer,” said Kirill Rechter, CEO of LogNet Billing. “Playtech demonstrates that modern billing processes can create a strategic advantage and improve business performance for a service provider in any vertical market.”

About LogNet Billing

LogNet Billing and our MaxBill solution turn billing, service delivery and customer experience management into competitive advantages that help service providers achieve their strategic objectives and grow their businesses. Our MaxBill solution and Modern Billing strategy enable service providers to offer attractive packages with automated service delivery, simplified customer support and transparent billing. Since 1996, the MaxBill solution has been helping communications, TV, content, utilities, financial and transportation service providers worldwide succeed in rapidly changing and highly competitive markets. For more information, please visit

About Playtech

Playtech is the gaming and financial trading industry’s leading Omni-Channel software, systems and services supplier with more than 120 licensees in 20 countries.

Playtech is the pioneer of Omni-Channel gaming and, through the company’s Playtech ONE brand, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet.

Its leading product portfolio spans across gaming and financial trading and includes casino, bingo, poker, sports betting, live, mobile and social/casual gaming, fixed odds games and online CFDs and binary options.

Licensees include the world’s leading online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets.

Founded in 1999 and listed on the main market of the London stock exchange, Playtech has more than 5,000 employees in 14 countries and a market capitalisation of £2.5 billion.

Press Contact

Tony Miller
+1 617 418 3024